Is bargain hunting genetic?
My daughter recently bought a winter coat in the Soho part of New York City. When I shared the news with my aunt, she offered stories about the love of bargain hunting among family members. I presumed that love of bargain hunting is exclusively a learned behavior but is it?
Do you enjoy shopping? You may want to give a shout-out to a chemical in your brain, dopamine. This neurotransmitter is essential to our mental and physical well-being. For example, if you have Parkinson’s disease, you have very little dopamine. Addicted to a drug or other substance? Dopamine may be playing a large role.
Feelings of pleasure and satisfaction are associated with dopamine. Have something challenging, exciting, or new, and you may be firing up your nerve cells with bursts of the neurotransmitter. For some of us, shopping provides all of these characteristics.
Today we take a brief look at “Born to Shop? A Genetic Component of Deal Proneness.” Do you think genes play a role in causing bargain-hunting zeal? By comparing deal-proneness similarity among 78 pairs of identical twins with 43 pairs of fraternal twins reared together, researchers recently gave us some answers.
Is bargain hunting genetic? How the neurotransmitter dopamine powers our shopping habits and a look at the genetic behind bargain hunting. Please go here to learn more:
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